Korea Brand & Entertainment Expo 2017 Hong Kong (KBEE), the largest overseas event held by KOTRA to foster trading, targets both overseas business and consumers to promote K-wave and Korean products through the synergy effect developed by the cultural industry. KBEE 2017 Hong Kong was held from 4 to 5 September 2017 in Jakarta. PIX N POP was at KBEE 2017 Jakarta as well. Korean famous actress, Song Ji Hyo, visited the Pohas booth and she interested in PIX N POP deeply. The Next KBEE will be held on Hochiminh in Vietnam. See you soon in Vietnam!