Pohas Co. and KORAIL Retail Co., Ltd. has signed an agreement to install Pohas Co. Ltd.’s representative product PIX N POP throughout train and subway stations within Korea.
The president of Pohas Co. Ltd., Mr. Ahn Sungbin has stated PIX N POP photo booths will be installed near historical and tourist attractions and the agreement between Pohas and KORAIL bears significance in that it is the first of its kind.
Pohas Co. Ltd. is a Korean optical and photo equipment manufacturer/developer that has upgraded the previous photo-sticker booths popular during the early 80s and 90s. Unlike its predecessor, PIX N POP prints photos on the surface of plastic cards. The innovative business item has been patented by the Korean Patent Office in 2014.
Unlike the previous sticker-photos that were easily damaged, PIX N POP’s photos are far more durable and long lasting since they are printed on plastic. In addition, the ultra hidefinition printing quality of 1500 megapixels that is printed within 20 seconds offers consumers a fast and optical quality photo.
As the popularity of sticker-photo booths has declined in recent years, PIX N POP has contradictingly seen popular responses from consumers, especially from those in famous tourist attractions. PIX N POP booths can be easily seen around the famous Daemyung Summer Resort and Ocean World water park grounds. PIX N POP proves its popularity even around natural attraction sites. At the Hwansung Cave (natural monument no. 178), visitors can also take PIX N POP card photos. On the Jeju Hello Kitty Island, PIX N POP experienced sensational popularity: as soon as the PIX N POP booths were installed, high sales were reached instantaneously.
Recognizing the promising potential of PIX N POP from its successful installments so far, KORAIL Co. Ltd. has agreed to install PIX N POP booths throughout its train and subway stations. This agreement is significant in that it is the first time in KORAIL’s history to install photo booths in its stations. KORAIL plans to initially install X PIX N POP booths in stations near resorts, theme parks, sports stadiums, and entertainment facilities.
Furthermore, KORAIL has agreed to graft their transport card that can be used all throughout Korea, into the PIX N POP photocard system.
Using the PIX N POP booths installed within the stations, customers will be able to print KORAIL Plus transport cards with their photos and easily use them for public transportation. Going beyond the sentimental slogan—Treasure Every Precious Moment—the functionality of PIX N POP offered through its ability to print transportation cards also makes it a practical tool for consumers.
